Fun facts are fun, and so is writing (to me, anyway). Writing has always been a part of who I am. It's how I think and make sense of life, and is a skill I continue to hone through years of practice. I've written poetry and personal essays for more than twelve years. I believe language, when used well, is the most powerful connector we have.

My career was built in product management within financial services. A part of that work was communication — product newsletters, release updates, stakeholder notes, written to our users. I saw how much time, thinking and rewrites went into them.

Talking with the people who used our platform every day meant putting ourselves in their shoes: where an info bubble belongs, what a widget should say, how the whole journey reads. It shaped how I think about writing for sophisticated audiences, and what it takes to make them slow down.

That work firmed my beliefs about good storytelling: keeping things simple and making your readers the main character will win you more action.

As someone reinventing her career, I'm even more aware of my story and how I'm telling it. This page is proof. I'm too close to my own story to see it clearly, which is the exact problem I solve for other people, and what you're reading is a redraft.

If you're building something from the ground up, or rebuilding something, I know the feeling. This is where who you are and what you do get together to do a little tango.

The strongest narratives begin with understanding: the world you're building, who you're building it for, and what makes your story different from others being told right now.

So I’ll ask questions designed to learn you and what truly matters to you, and get all up in your socials until I can take on your voice. After that, we'll make it matter to your readers so that they can book, buy, or subscribe.